April 6, 2017
ModiFace Enables Beauty Augmented Reality Live Streaming Through Facebook Live
and YouTube Live
We are delighted to announce support for live streaming of our live video AR technology
on popular live streaming platforms including Facebook Live and YouTube Live.
The new capability allows anyone, including makeup artists and brands, to broadcast a live
video demonstration of different makeup styles by virtually applying them on their broadcast
video using ModiFace's
technology. The application of virtual makeup on live video is done
in real-time, meaning that it is applied instantaneously as the video is being broadcast.
Live streaming is the perfect next step for ModiFace live video AR technology. Brands can
now leverage this capability to reach the billions of users who are actively engaged on
Facebook and YouTube. In the next
few months, we will be adding support for additional live streaming platforms and
The new live streaming capability will be made available to all current and future ModiFace
AR partners, starting with Sephora which plans to use the new capability within the
ModiFace-powered Sephora Virtual Artist application. As part of the live streaming
announcement, ModiFace is also announcing the addition of one-on-one AR-based video
conversations through Skype or other video chatting platforms in order for brand
consultants to provide a virtual consultation with customers based on their own photo and a
virtual application of products on their image.
The new video consultation capability is perfect for brands who want to provide a more
personal consultative experience for their customers. With this capability, the brand
consultant can walk the customer through the
website, show how each product
would look on the customer's
image, and based on this provide personalized shade
said Jennifer Tidy.