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April 6, 2017
ModiFace Enables Beauty Augmented Reality Live Streaming Through Facebook Live and YouTube Live
We are delighted to announce support for live streaming of our live video AR technology on popular live streaming platforms including Facebook Live and YouTube Live. The new capability allows anyone, including makeup artists and brands, to broadcast a live video demonstration of different makeup styles by virtually applying them on their broadcast video using ModiFace's technology. The application of virtual makeup on live video is done in real-time, meaning that it is applied instantaneously as the video is being broadcast.

Live streaming is the perfect next step for ModiFace live video AR technology. Brands can now leverage this capability to reach the billions of users who are actively engaged on Facebook and YouTube. In the next few months, we will be adding support for additional live streaming platforms and technologies.

The new live streaming capability will be made available to all current and future ModiFace AR partners, starting with Sephora which plans to use the new capability within the ModiFace-powered Sephora Virtual Artist application. As part of the live streaming announcement, ModiFace is also announcing the addition of one-on-one AR-based video conversations through Skype or other video chatting platforms in order for brand consultants to provide a virtual consultation with customers based on their own photo and a virtual application of products on their image.

The new video consultation capability is perfect for brands who want to provide a more personal consultative experience for their customers. With this capability, the brand consultant can walk the customer through the brand's website, show how each product would look on the customer's image, and based on this provide personalized shade recommendations, said Jennifer Tidy.
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Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.